About

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I specialize in leveraging real-world audience insights to inform product creation, go-to-market strategies, content production, distribution, and marketing strategies that deliver measurable impact. I’m driven by curiosity and a desire to question the status quo, with a proven track record of accelerating innovation and execution across both agile teams and large-scale organizations.

My expertise spans the full scope of marketing campaign execution, including creative development, media planning, partnerships, contract negotiations, performance tracking, and analysis.

Berkeley-Haas School of Business MBA

University of California Berkeley BA